No, I am not giving away cheap beer...
With the "cheap beer" wars, with everyone jumping into the "buck a beer" foray, there will be winners and losers...Winner? Lakeport Brewing Income Fund. Results so far have been great, and details of the latest results can be seen here. Congratulations to Teresa Cascioli, and her team. Loser? Sleeman. Results so far show that it's not doing too well in the beer wars. Their strategy to compete in the "buck a beer" battle is backfiring, when they are known, and were known, as a premium branded beer. Sleeman needs to get back to the premium image it based its growth on, a few years ago.
11 March 2006
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